Therapists: Are You Ready To Find Your Ideal Client?

Therapists: Are You Ready To Find Your Ideal Client?

Who is your ideal client? If you’re not sure, then you have come to the right place. I want to help you on your journey of finding the perfect client that will have you ecstatic to wake up every morning and get to work. 

Identify your ideal client.

Who do you want to work with? Even on the most exhausting day, would you work with that client again tomorrow? If we don’t have our ideal client, we find ourselves burnt out, overwhelmed, and exhausted.

We all resonate with someone. Perhaps you have some specific expertise. For me, I love to work with individuals navigating immigration. It’s a story that resonates with me. This blog is about stepping back and taking a huge step back, and think about your caseload during the week. Is there some sort of theme? Do you have an avatar? If not, that’s okay. At the end of this blog, you’ll know how to create your ideal client and wake up to a private practice that you love.

 Look at your story.

Why did you become a therapist? What is your “why?” Yes, you want to help people, but why do you choose to answer high-risk calls. Why do you sit in a session, listen, and provide feedback? Why do you choose to go through a challenging session? This should be a process that is just as intense as graduate school. Think about your “why.”

Next, think about the clients that you have worked with in the past. Answer some of these questions:

  • Which ones really resonate with you? 
  • Which ones are you eager to work with? Which ones did you dive into the research for?
  • Which ones did you push yourself to do continuing education credits for?

 Is this forever?

Many therapists don’t want to put all their eggs in one basket. However, it’s your journey. You can learn all about couple’s counseling. A few years down the road, you shift to supporting kids – it’s okay! We have a job to narrow down our work. Also, we have the responsibility to make a shift when we need to make a shift. That’s the beauty of our journey. We can still be effective and powerful when we make a shift.

 Find your ideal supervisor. 

Some of us don’t seek supervision after graduate school. However, I was hoping you could look at who your ideal supervisor would be that would allow you to grow your expertise. On your end, find a supervisor or a consultant that you can work with. That way, you can grow, become more robust, and more competent. Plus, we tend to be impacted by the people with who we surround ourselves with. What we all know is that mentorship is critical for success, that way, you can avoid making mistakes.

 Write down presenting concerns.

Now, write down the presenting concerns that you feel confident in addressing. Right away, you will acknowledge the inner power within you. Thus, allowing you to get closer to finding your ideal client.

 Think about demographics. 

 In addition, it is helpful to think about demographics. Think about these things:

  • Where does your client live?
  • What is their relationship status?
  • What age is your ideal client?
  • Where is your ideal client from?
  • How does your ideal client identify?

 Sharpen your skills.

Right now, you are an expert. A year from now, you will be even better. Take advantage of continuing education, mentorship, and books. Plus, when you invest in yourself, it will pay off, just like in a relationship. When you invest in a relationship, it will be better. It’s the same thing here. When you invest in your work, then you will see it pay off. Have quesitons? Ask away!

 Are you interested in receiving help with your counseling business? CLICK HERE

I’m always looking for awesome counselors that are ready to share their story. Visit the link below, let’s connect. Visit

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