Funnels That Work For Counselors In Private Practice
Below are creative options that you can practice when implementing a funnel. The purpose of them is to give you options so that you are able to try out a funnel see if it works for your practice and business goals.
Let’s say that your goal is to sell a product. Let’s use the two-step process to sell the product. The example below is one that I have used in my journey with private practice.
2 Step Funnel System:
Step 1. The call to action.
Create an Instagram ad with a picture of the product. On the ad, spend time writing a quick description of the product and why it will help your ideal client. Typically, this can be a few paragraphs long.
When creating the copy for your ad, take time to:
- Utilize bullet points.
- Focus on speaking to your ideal client.
- Have a consistent font
- Have spacing in your words and line to make it easier to read.
This ad should have a button on it so that when your ideal client clicks on it, they are taken to step 2. The sales page.
Step 2. The sales page.
I like to treat the sales page as if It were two people hanging out with a potential buyer and sharing details of the product. The sales page can also be known as the key landing page that you want the user to be on when making certain decisions. Such as purchasing a course or registering for a counseling session.
The landing page is where the person goes after the click on the Facebook ad. The landing page should be detailed and include some of the below key points: credibility focused on your expertise, how counseling can help, a call to action such as a schedule button, and other key points that can help the person make the decision to schedule a counseling session with you.
Below are key points to include on your sales page:
- A detailed description of the product.
- Pictures of the product.
- If possible, a video sharing the product so that the buyer can have an inside look.
- Bullet points that focus on how the product will help.
Ready to level up your counseling private practice?
When you start your counseling business take time to consider the creation of a marketing funnel.
The first to start when creating a funnel for your counseling private practice is to identify the end result. The end result is what you hope to achieve.
Common end results for funnels include:
- Selling a course.
- Selling a book.
- Landing a client.
- Getting clients for a mastermind group.
Are you interested in receiving help with your counseling business?
Thank you for reading and taking the time to level up your counseling practice.
The end of the funnel can lead a person to purchase a course. Counselors can take the content that they utilize in sessions or in their life to create courses.
Platforms to use for course creation:
For course creation, I have Teachable. The platform work to provide the course creator with a platform that they can use to create products such as an online course or offer coaching.
Before you continue reading, I want to share with you that I am a partner with teachable and would love for you to use the link below. The link provides me with a small commission and comes at no fee to you. Money earned helps to cover fees for the channel so that we can continue to deliver
CLICK HERE to learn more about Teachable
Features of teachable that help me have a better overall online business include:
Bundling courses. This is a cool feature. Basically, you are able to create multiple courses that later you can bundle for a better deal. For instance, if you have three courses to help parents. You can bundle all three for a certain discount price compared to purchasing each course individually. This gives the students that sign up for your course on Teachable some sweet deals.
Online coaching. My online courses with teachable offer online coaching. I think it helps to give students another level of support. I’ve offered it now for over a year and have reached some nice success. My start with using the coaching offer on Teachable was by chance. I had a student of the course reach out and ask. From there, one thing led to another.
On a side note, when growing your business remember to listen to your audience or members. The idea of starting coaching came from one of my students. It’s awesome to have such amazing support.
Coupons. Who doesn’t like a sweet deal? I certainly do. I’m not sure if knew this but my wife is a coupon cutting machine. Just like those you would see on TV. She has her oversized three-ring binders that are filled with coupons. Our garage has racks of items with products like toothpaste to last us for years.
Let’s get back to the focus of couponing with Teachable. In my courses, I like to offer coupon deals because they help. I’ve had so many students reach out asking for a deal. So why not. It helps with sales and from my end shows that it’s not always all about the money.
I decided to create courses because I wanted to give people access to products that had limited barriers. Coupons with Teachable have really helped.
Blog. Personally, I have not fully utilized this service though I want to. It is on my to-do list. I’m still reading the details on using it versus keeping my writing on my website. Like most blogs, the goal is to connect with readers and provide an SEO level of support..
Author profile. The author profile on teachable.sjv.io/b3Dqek helps to give students a picture of who you are and their background. I like the simplicity behind it. A simple way to share with students who you are, why you created the courses, and any other details you may want to mention.
Curriculum for the course. The course you create on Teachable gives you the space to design a curriculum that connects you and your students. For instance, you can have your curriculum have sections for handouts, audio, PDFs, video, and more. I like to think of it as a syllabus during school. Keep your student in mind and imagine that they are going through the course. Consider what you want them to learn and take away from the course. All of this goes into the curriculum.