How Counselors Can Use HARO To Build An Online Presence

Marketing Counseling Practice, Counseling Business, Counseling Marketing, Ways To Market Counseling Practice

Learn How Writing Can Transform Your Counseling Practice

Do you like to write?

Would you like to have a full counseling practice?

I’m sure that one of the two questions came out to be a YES. HARO, as known as Help A Reporter Out, is a platform that connects reporters and writers. All you have to do is sign up by visiting HARO

After you sign up for the email list, expect to receive emails from HARO. The emails will have a list of reporters who are searching for help. My recommendation is for you to take the time to read the email and see which query sticks out to you. For me, I keep an eye on topics that spark my interest.

Personally, I enjoy writing. I may not be the best writer, but nevertheless I find joy and fulfillment in words.

Let’s say that you do not enjoy writing and simply do not want to do it. HOLD ON!

Don’t leave this page yet. I want you to consider the second question that I asked you at the beginning of this post.

  • Would you like to have a full counseling practice? 

The answer is YES.

YES, you want a full caseload in your counseling practice.

I want to share something with you. There are hundreds of thousands of professionals that are really good at writing. People that you can hire to write articles for you.

Now, I want to share one more nugget with you. Return On Investment (ROI). This is something that every counselor should be aware of the journey of building your ideal counseling practice unfolds. CLICK HERE to learn more about what counselors in private practice should know about ROI.

After watching the video, you should have the knowledge needed to move forward with HARO. Here is exactly what I tell counselors during the consultation. Hire a professional writer as a subcontractor. Pay the writer to submit articles to HARO that incorporate your work.

Meaning that the writer finds an article you are a good fit for. Then the writer interviews you with questions focused on the article to be submitted to HARO. The goal is to create conversion. The articles that are published by HARO to various platforms.

Imagine the internet or the online space being like the kids’ book Finding Waldo. In the book, there is only one Waldo. The more content you place online. The more Waldo’s.

So here is my message when it comes to HARO.

HARO is an awesome opportunity that counselors can take advantage of in their journey of building a counseling practice. Today, I want you to take time to explore HARO. Try it out for a couple of months. See if it’s a good fit.

I wish you the very best in your journey of private practice.