Counselors in private practice should have a website. A place that potential visitors can learn more about the services they are providing.
Having a website can serve many purposes. Your website can be a place that gives you space to share your thoughts. Such as a blog all about your journey or how you help people with anxiety.
Your website can give the potential client or visitor an idea of the services provided, counseling approach, fees, and other counseling related details.
To help your website shift from a standard website to an effective website, counselors can focus on SEO. SEO stands for Search Engine Optimization.
SEO in the counseling world refers to how people can find you online. Below is a video shares 3 ways to use SEO to improve your counseling practice.
- Focus on creating effective meta descriptions. The meta descriptions are seen when you log onto Google and search for a specific page. On the results page, you see a title and writing under the title. The writing is about 2 sentences long and focuses on what the page is supposed to be about. It is important that your meta description is SEO friendly and connects in a way that invites the potential visitors to click on the link and visit your website.
- Take time to add internal links. These are links that take place on your website. As an example, you can link your post on, tips to help with reducing anxious thoughts, to your page, anxiety counseling. Internal links help Google understand that your website is effective in the work that it is doing. In addition, when someone lands on your page, they can start by reading on the blog post, tips to help with reducing anxious thoughts. After reading, they can use a simple click, internal link, to navigate to the services page, anxiety counseling. As you can tell, this gives people that land on your website a user-friendly experience.
- Just like internal links, there are external links. Simply put, these are links that connect your website to something external. Such as, if you are a guest on a podcast. You can link the podcast to your website. These, like internal links, help search engines take into account that your website is valid and effective. In addition, it builds trust because you have links that connect to other sites that are trusted. As an example, the blog post, tips to help with reducing anxious thoughts, can link to a podcast episode on a relevant topic that you did.