Mistakes To Avoid In Your Counseling Website
Do not have inconsistent colors or font. Pages and posts on your website should be consistent. This gives users that land on your website a great experience. In your website each page or post create should have one to two specific colors or font style. When giving consultation, I ask clinicians what colors connect to the foundation of your counseling private practice. As an example, for a counseling practice that focuses on relationships. The colors can be red, white, pink, or soft pastel tones.
Do not write a blog post or create a page without focusing on keywords. When writing pages or posts, take time to identify what your potential clients are searching for. Use the found keywords as the foundation for writing your content. Keywords are what people are searching for. If you are a relationship counselor, your ideal clients are searching for words that help them find you. Once you identify the keyword take time to create your entire page focused on the keywords. For more on keywords and SEO click here.
Do not forget about compatibility. It’s important for your website to be optimized to fit the screen of cell phones, tablets, and other smart devices. Not doing so can lead a potential client to have a bad experience and leaving your website too early. I want you to think about what you do when you search for a specific service or even when you are hungry and want to order out. I assume like me, you use your phone. This simply gives us an idea of what people do and how we need to make our website compatible.
Do not have information hidden. When people visit your website it is important to have the items that need to be found right in the front. As an example, a potential client visiting your website will be looking for a button to schedule an appointment. Or a place that they can contact you, review your fees, or see your location.
Do not have a slow loading website. Your website has a loading speed. This is basically how fast a page or post loads. Most people have an attention span. With this in mind, I want you to consider how long it takes your website to load. CLICK HERE to check your website loading speed.
Do not use bad images. There is such a thing as a bad image. Consider a professional picture of your office that has dark lighting and makes it difficult for your potential clients to see the space. Or a picture of an address that is difficult to read. The basic point here is to make sure that your website is clear and has great quality images. A great place to get free and not so expensive images is CANVA. CLICK HERE to check it out.
Do not skip key points. When potential clients visit your website take time to give them key answers to questions that they have. As an example, include the following: fees, location, types of services, short bios of the counselors in the office, and insurance information. Key points are often why people google for help. If you are working with clients, I want you to think about the key questions that they ask. Consider intake calls from potential clients. What do you ask you? Take these questions and expand them on your website.
Do not ramble. It’s great to explore topics in a blog post or share details regarding the counseling services provided. The area we want to steer away from is rambling on topics for too long. This tends to steer people away. Instead, try to mix your content with videos, infographics, and writing.
Do not have expired content. Websites can have pages that are expired or with broken links. Basically a page that doesn’t load. It is important to understand how your potential client will feel if they click on a page on your site and find themselves lost. Take time to address this issue.
Do not stop working on your website. A website is a strong connection to your business. As such, it is important to grow your business and website. When your fees increase take time to reflect the change on your website. When new counselors enter your practice, take the time to add the change to your website.